Briefing papers

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Advice
These briefing papers offer useful comments and advice

These Briefing Papers cover a gamut of topics. Many were originally client advice memos, edited and updated here for current relevance. If you can only read one, we recommend the briefing on evaluating the results of PR programs.

B roll Video	B Roll Video as a PR tool
Ethics/Reviews	Sensitivity to Editorial Ethics in Managing Product Reviews
Evaluating PR	Evaluating PR opportunities & results
Got clients?	Got clients? 25 unwritten rules, in writing.
Talking Points	Talking Points
Trade Show TV	Your product on TV news: the if and *how* of it at trade shows
35 Lines	The 35-40 line coverage chunk
Ad or PR launch	Weighing Advertising versus PR for product launches
Bad Phone	Bad Phone Tales
Clips	Press clippings
Credibility	Tactics to Gain Credibility
Don't Say No	When it shouldn't be a no
Editorial Ennui	How Not to be Boring to People in the Press
First Verb	The Importance of the First Verb in a Press Release
Gaffes	PR Gaffes: Starting Out on the Wrong Foot (in your mouth)
Late	Your Product's Late: Here's What to Do About It.
Launch Timing	Holding Tigers: Timing Announcements
Lazy Editors	Even Industrious Editors May Prefer to be Lazy
Manifesto	The Last 20th Century Marketing Manifesto
News Renewal	Is Old News Still News?
Next 100	The next 100 news items in any next year
Old Stuff News	Finding News in the Same Old Stuff
PR Cold Calls	Advice for the Media Tour Do-It-Yourselfer
Pre-Show	Don't Wait for a Trade Show to Announce to the Press
Press Anatomy	A Publication's Editorial Insides
Press Attitudes	What Press People Really Feel About PR People
Publicity Primer	A Publicity Primer
Push Papers	Literature as News
Release Model	How to write a press release, explained in press-release format
Show Survival	Trade Show Survival Tips
Space Race	Competing for Coverage: Dodging Clutter
Tick Talk	How to Tick Off an Editor
White Papers	A Collection of Thoughts About White Papers
Write Like Us	How to Write Newstips Electronic Editorial Bulletin Items
Yearly Chores	PR Housekeeping Chores for Each New Year


	(c) Copyright 2007 Martin Winston and TwandaCorp - all rights reserved.


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