Click here to return to home page

< Click logo to return to home page

2008-04B

Newstips Electronic Editorial Bulletin       Issue # 2008-04b

       We interrupt your tax filings for news

SAMSON PREVIEWS SYNTH WIRELESS AT NAB
 The companies that have been selling wireless mike gear to
 broadcasters can't love what their customers will see at the
 Samson booth at NAB. The new AirLine Synth product family will
 ship later this year with smaller sizes, equal or better quality
 & lower prices than those other companies can offer & with a huge
 additional bonus. They're called "Synth" because the choice of
 frequency channel for each mike & receiver is synthesized within
 it; other gear makes you buy units in pairs on preset channels.
 In the field, that means an instant ability to dodge busy
 channels or adapt to a facility's channel plan. In the studio,
 that means one spare can fill in anywhere. Come see it in Las
 Vegas or send a message to Mark. Contact: Mark Wilder, SAMSON
 TECHNOLOGIES (Hauppauge, NY) 631-784-2200x142
 mailto:mwilder@samsontech.com http://SamsonTech.com

REAL TIME TV VIA CELL PHONE WASN'T BORN TO BROADCAST
 Droplet didn't develop their amazing cell phone originated live
 TV software with TV station or network use in mind; they see it
 as a social networking tool with friends able to share their
 real-time video "remote presence" with each other or with fellow
 social networkers viewing from the Web. That model is still very
 active, but there's even more to the story. Contact: John
 Ralston, DROPLET TECHNOLOGY (Menlo Park, CA) 650-688-5762
 mailto:ralston@droplet-tech.com http://droplet-tech.com Agency
 contact: Evan Kennedy (Terpin) 310-821-6100x116 evan@terpin.com

LITEPANELS SCORING STRONG & HIGH
 Know what the Pentagon & the Space Shuttle have in common?
 They're both new customers for Litepanels all-LED
 color-temperature-matched video lights. The Pentagon briefing
 room puts people under enough heat from the press that they
 didn't need to add even more heat from their lights & the power
 savings helps them present a (not just olive) green face. Power
 consumption & heat are even bigger concerns aboard the Space
 Shuttle & now they can pipe down even better video without
 draining their batteries or boiling their Tang. Ask Ken. Contact:
 Ken Fisher, LITEPANELS, INC. (North Hollywood CA) 818-332-3070
 mailto:ken@litepanels.com http://LitePanels.com

ZPERSONAL IS ZPORTABLE TOO
 Have you ever been in a hotel room with even mediocre cell
 coverage anywhere but the window? The little Wi-Ex zPersonal
 PCS/CEL dual-band cell bar booster ($169) creates a desk-size
 boosted coverage bubble by piping signal from that window (or
 whatever) over to where you need it. It was built with the
 intention of helping people in dorm rooms, apartments or very
 small offices, but it's small enough to pack easily for travel,
 so toting it on a trip is not only easy to do, it's also (hint)
 easy to write about. Contact: Sharon Cuppett, WI-EX INC.
 (Norcross, GA) 770-239-5475x6380 mailto:scuppett@wi-ex.com
 http://wi-ex.com AGENCY CONTACT: Deanna Anderson 404-759-1890
 mailto:danderson705@comcast.net

AS PRIME TIME RETURNS, SO DO JVC HDTV SALES
 It may be a coincidence that this is happening as prime time
 shows are returning, or maybe not; in any case, there's a renewed
 forward churn in JVC LCD TV set sales which may be signs of a new
 retail cycle or just of a new product cycle. While consumers seem
 to prefer more basic LCD HDTV models, there's also a user base
 growing for the stunning 898-series frame-doubling sets that
 excruciatingly calculate in-between frames for exquisitely smooth
 video that feels even closer to being there yourself. We'll tell
 you more soon; meanwhile, if you need a set in hand to handle
 covering all this, or even just high-res photos, the person to
 see is Mrs. VG. Contact: Chelsea Vander Groef, JVC COMPANY OF
 AMERICA (Wayne, NJ) 973-317-5000x5312 mailto:cvandergroef@jvc.com
 http://jvc.com

TWISTS ON TWIST-ON SOCKETS ADD POWER TO TRACKS
 The unique Eubiq power track system was born to be
 user-configurable in ways beyond just its push & twist
 place-anywhere sockets. Skip the socket for a CPU or printer with
 a twist-in coiled cord that terminates in either the trapezoid
 shape that plugs into a CPU power supply or the trio of cylinders
 shape that many printers now use. Need a light? There's a handy
 pan-hood lamp you can place anywhere along the track for desktop
 or utility lighting. They're on the Web site for all to see, or
 for a high-res photo, just ask Kee. Contact: NG Kee Haur, EUBIQ
 PTE LTD (Singapore) +65-6372-9393x380 mailto:keeng@eubiq.com
 http://eubiq.com

WITH BACTRACK, EVEN DRUNK, YOU WON'T PRESS A WRONG BUTTON
 The svelte little BACtrack blood alcohol content breathalyzer
 ($80) has only one button, so even a sot can get it right. Push
 the button, it counts down to a beep, open-mouth exhale for 5
 seconds into the hole on either side (can't get that wrong,
 either) & a few seconds later it gives you a digital reading of
 your BAC percentage. Warmer & friendlier weather brings all those
 familiar coverage themes about going outdoors, entertaining &
 fun; if you can find a slot for this in that coverage, tell Keith
 whether you'd rather get it in black or white. Contact: Keith
 Nothacker, KHN SOLUTIONS (San Francisco CA) 415-693-9756x113
 mailto:keith.nothacker@khnsolutions.com http://bactrack.com

HOW GREEN IS YOUR DOG?
 How many hours a day is the dog the only family member in the
 house? You know the cost & energy savings of a time-programmable
 thermostat, but concerns over a dog's discomfort can make a lot
 of people just leave the thermostat where it's at. Right now for
 smaller dogs & soon for progressively larger breeds, a Komfort
 Pets electronically heated & cooled pet carrier can create a
 small, comfy respite from any discomfort the rest of the house
 may present. The temperature changes are from solid state Peltier
 devices, so they're very energy efficient. Ask Bob. Contact: Bob
 Inello, KOMFORT PETS (Revere, MA) 781-485-0077
 mailto:rinello@komfortpets.com http://KomfortPets.com

DAPTER & PENNY TWO-SHOT
 Whether or not (heaven forefend not) a MoGo Mouse user is
 involved, the tiny Dapter ($30) USB Bluetooth 2 adapter is about
 as small a solution as you can find & now there's a photo you can
 use to make that obvious. Check out the "For Reporters" page on
 the Web site to download a photo of Abe Lincoln's head on a penny
 looking at a nearly same-size Dapter just next to it. Jack can
 get you a Dapter for your own photo shoot, or for your all-text
 or all-audio coverage. Contact: Jack Corrao, NEWTON PERIPHERALS
 (Natick, MA) 858-792-0944
 mailto:jack.corrao@newtonperipherals.com
 http://NewtonPeripherals.com

SPECIAL REPORT: WHERE ARE THE LOCATION-BASED SERVICES?
 There's been more buzz about location based services than you'll
 hear in a basic training barber shop, so where are they? Several
 are truly deployed, like Google Mobile Maps, which doesn't need
 GPS, plus all those mapping & navigation products that do. Many
 of these are supplemented by local traffic & road hazard updates
 & a rare few by weather conditions & most by some points of
 interest catalog. Is that all there is to LBS? Let's agree to
 ignore the hype around things that are about merchandising (like
 cell phone coupons) or socializing (like when your pal is nearby)
 & think about things that either improve productivity, save time
 or reduce hassles. We've already said that we'd like for a
 BlackBerry or similar cell phone to tell us (without making us
 dig into it) when we're on a collision course with bad weather,
 when there's a fresh local Amber Alert or when our next flight
 has been cancelled or delayed. The things that might be the most
 useful to know involve locality both in place & in time. Consider
 all the events in your experience where you could have benefitted
 by knowing a little more about what was happening nearby; aside
 from traffic, weather or maybe gas price info, what would you
 like to have known? If it's difficult to think of an obvious
 answer for that, you've found one obvious answer to why the whole
 LBS category is so slow to fulfill its self-prophecies. It's hard
 to be encouraged when the best they have to offer is to give your
 current location a head start when you do a search for a product,
 service or business. We think there's a potential for smarter
 products. Do your kids carry cell phones? Would you like their
 phones to warn them if they get too close to the current home of
 a registered sex offender, an adult entertainment business, a bar
 or a neighborhood with recently reported loose dog attacks? We
 don't see anybody offering that as a service (probably because
 it's hard to monetize). If you have allergies, would you want
 your phone to tell you when you're entering a particularly
 bothersome zone (plus, perhaps, your quickest way out of it)?
 Would you like the phone to warn you of an impending earthquake?
 You may have noticed that many of the things that sound appealing
 could work quite nicely as additional "live" information overlays
 to existing mapping & navigation applications, the core of the
 LBS category. One of the cleverest twists we've seen, a spot
 saver that can bring you back to where you parked the car, for
 example, lives within that description. The watershed is between
 things that are useful to a user's well-being & convenience
 versus things that are more about a vendor's revenues. That said,
 there's still work that needs to be done to make the handset more
 proactive when urgency & vicinity coincide, as well as to get the
 information from where it springs to where it can be sprung & to
 pay for the costs of that process.

SPECIAL REPORT BONUS REVIEW: PDF CONVERTER
 Nuance PDF Converter 5 Professional is all about starting with a
 PDF file & ending up with something that lets you work it, like a
 Word document. It does OK but it's not perfect. We tested with
 our last master Cherry Picks PDF & while most of those pages came
 out OK, some of them got hashed up, so the conversion logic is
 apparently not as nimble as the package's claims would have you
 believe. Even more disturbing, its claimed ability to save as
 Word 2007 DOCX is not always an obvious choice (it's an available
 option setting in save-as but not a visible choice in "Convert
 PDF"). We saw several carefully crafted headers get mangled &
 some dark blue on light blue type turn to muck. Our interest in
 this product is driven by the number of times each year we have
 to make a minor modification here to a PDF entry for Cherry Picks
 (like "oops, we got the price wrong, please change it to..."). We
 have now tried 6 different pieces of software that attempt to
 automate that process; this works perfectly on some pages &
 consistently imperfectly on others. So the bad news & the good
 news is that while it is still way short of ideal, it is to date
 the best we've tried & is, overall, easier than starting from
 scratch. Bottom line: for PDF in & anything else out, you'll want
 this software in your tool kit; for those times it misses, you
 may want a flask of whisky in there, too.

SPECIAL REPORT BONUS REVIEW 2: OMNIPAGE 16 PRO
 OmniPage is a venerable & venerated OCR program, but our first
 experiences with it started off badly. Something happened during
 installation of both OmniPage 16 Pro & its service pack that made
 Vista Business misbehave (the graphics went screwy & there was no
 uninstall for OmniPage). When our initial troubleshooting tweaks
 didn't work, we took a shortcut & upgraded to Vista Ultimate,
 uninstalled it & reinstalled it. (Note: we also had to uninstall
 & reinstall Windows OneCare, which refused to work otherwise; we
 also uninstalled & replaced our Lexmark printer, which insisted
 on shutting down the print spooler; more on that elsewhere). We
 have only one account under Vista & it is an Administrative
 account, but OmniPage insisted that we run it from the
 Administrator account the first time so it could set up its
 licensing; we did that several times but it kept exhibiting the
 same behavior & the online support suggestions were ineffective.
 We ended up going into the properties of the executable & setting
 the run-as-Administrator flag. That kind of installation chaos is
 inexcusable (not to mention entirely unnecessary, no matter what
 the executives decided in their meeting on the measures they
 wanted to take that end up serving their revenue interests more
 than their customer interests; our time, after all, is not
 worthless). The good news: once installed we ran several source
 images through it & in every case, the OCR functionality was
 faster & more accurate than anything else we've experienced to
 date. In many ways, alas, it's like trying to get a teenager to a
 day job; it's hard to get them up, ready & to the job site, but
 once there, they work hard & fast. Thankfully, installation,
 however incident-prone, only happens once & after that, this
 works like a champ. So take precautions (like creating a restore
 point & exporting a copy of the registry) when you get it, be
 prepared for a little extra work to get it to work, but once it
 does, look forward to it making you do a lot less work to capture
 images of graphics & text into reusable graphics & text. Bottom
 line: fats, nimble, accurate & powerful.

SPECIAL REPORT BONUS REVIEW 3: REPLIGO FOR BLACKBERRY
 We are learning about several third-party alternatives for
 viewing PDF pages or Office document or ZIP files on a
 BlackBerry; we learned about RepliGo by accident when we
 encountered its author, Cerience, at the RIM booth at CTIA.
 RepliGo is a surprisingly rich & flexible resource, mostly
 server-based (so don't expect much from it when you don't have a
 data connection). When you get an e-mail with an attachment, the
 BlackBerry menu adds an "Open with RepliGo" option that uploads
 the attachment & transcodes it to a downloaded file the
 BlackBerry can read & more. There's a companion Web service you
 can use to upload documents for on-demand fetching, reading,
 Bluetooth printing or faxing (after 20 pages/month, there's a
 charge for faxing). Your BlackBerry can interact with Web links,
 e-mail addresses or phone numbers within documents. There's a
 small learning curve in figuring out which features happen inside
 the BlackBerry e-mail reader & menu versus which happen from
 inside the RepliGo application (where, among other things, you
 get to send saved documents to an e-mail address, fax number of
 Bluetooth printer), but it all ultimately makes sense. Bottom
 line: with RepliGo, our BlackBerry Pearl suddenly became even
 more like our workplace PC in a lot of useful ways; we like it.

SALUTE TO BLACKBERRY
 We never thought we'd like having a Blackberry instead of a more
 "normal" cell phone, but we immediately found its intelligent
 ways of handling contacts, scheduling & e-mail to be enormously
 helpful. That happened about the same time we learned that our
 old pal Shelly Sofer was heading PR at RIM; we hadn't seen him
 for a very long time until then. We since learned that RIM is one
 of the most reasonable companies to work with when you need a
 handset in hand for a review or other coverage. Then we learned
 about how very many truly useful products from a third-party
 armada are there to make the handset ever more helpful; you've
 seen our continuing investigations into mapping & navigation
 products, for example. Now we've been reading up on the soon-due
 device software upgrades that will add some significantly good
 things to our Pearl, like stereo over Bluetooth, an ability to
 edit Office documents & a voice recorder mode. It's unfortunate
 in this world that so few products live up to our expectations
 for them that when one does, it's noteworthy, but that's what's
 happening here. Just because they got it right & we appreciate
 it, we're using this slot to offer our salute to Blackberry.
 Hurrah! Contact: Martin Winston, NEWSTIPS (Novelty, OH)
 440-338-8400; mailto:marty@newstips.com http://Newstips.com

                # # #

Newstips Bulletin [Novelty, OH] +1.440.338.8400 http://Newstips.com

(c) Copyright 2007 Martin Winston and TwandaCorp - all rights reserved.

[Home] [For Press] [For PR Pros] [Bulletins] [Back Issues] [Cherry Picks] [PD Profile] [Contact Us] [Privacy]