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Did everything just get tougher?
For both press people and product people, there's still hope for doing what you want to accomplish, but it's harder. We have some new ways to help.
Press people know all too well what's different: starvation budgets felling jobs in their wake, making more work for those who are still working.
Vendors see that in dramatically narrowed and diminished opportunities for their coverage, part of the new reality for people with products hoping to get the word out. The usual techniques can't work. They're doomed to fail. But there are alternatives.
Adapt or die
Like you, business as usual is no answer for us. So we're expanding the role of Newstips services to help and support journalists (always free) and we're introducing some new activities that can also help vendors (some free).
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