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To Whom It May Concern,
As the senior vice president of a large public relations agency in New York City, it is imperative that any outside organization or entity we work with on behalf of our clients must have an impeccable reputation for professionalism and integrity, as well as a solid track record for producing results specific to their area of expertise.
Such was the case with Marty Winston at Newstips and my client, Canon USA. Handling all consumer electronics for a company such as Canon can be extremely challenging, considering the company's broad product line and the extended interest by the media in all areas. While the agency did an outstanding job of proactively pursuing new media opportunities, those opportunities often became overwhelming by the shear volume alone.
More important than keeping up with the volume of requests for review samples and interviews, there is a genuine need to consistently look at the bigger picture and think outside the box on a daily basis. This is where Marty and his company truly rise to the occasion and provide a value add I haven't found with any other media company. Marty and his team are creative and extremely witty and are constantly looking for the angle and edge that will place his clients ahead of the curve and directly onto an editor's radar screen.
Marty and his team worked well with the team here at Rowland in many ways, especially in the area of media relations. The agency of course has a long list of personal contacts with high visibility editors and influencers and Marty has his own list. Together, the combined relationships added up to an inordinate amount of media coverage -- traditional and non-traditional -- for Canon.
I would highly recommend Newstips to any company who has a need to gain the attention of the media and gain their attention with very limited funds.
If you would like to speak with me directly regarding Marty Winston and Newstips, please feel free to contact me at 212-527-8811.
Sincerely,
Lou Desiderio
Senior Vice President
Rowland communications worldwide
1675 Broadway / 3rd Floor
New York, NY 10019
212-527-8811
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